“And that was…Knowledge of self! (Determination)”
In 1998 hip-hop was in an odd place. The music was fully entrenched in the blingy mindset, with cash, women, and very expensive things all over the place.
“The South got something to say…” And they said it LOUD.
Alright. So, in ’94 OutKast arrived and upset the hip-hop hierarchy, establishing that South, Atlanta in particular, was very much a force to be reckoned with and very far removed from the cold street themes of NYC or the smoked out set-trippin’ of Los Angeles.